Organization
The team behind HybridX
We created HybridX for people who don't want to choose between being strong or having endurance — here you need both.
Our first concept was built on movements most of us already do at the gym: deadlifts, lunges and overhead presses. Together with the SkiErg, rower, bike, running and our own take on burpees, we laid the foundation for what is now HybridX.
We also move fast. We founded the company in April 2026, launched in the middle of the summer holidays in June, and sold out our first competition at Globen on 5 September.
This is just the beginning, and we hope you want to be part of shaping the HybridX journey with us!

Frida Lindgren
Co-Founder & CEO

Douglas Roos
Co-Founder & Chairman

Mikael Wedin
Co-Founder & Business Developer

Ulrik Helms
Co-Founder

Emilia Bäckman
Co-Founder & Social Media Manager

Susanne Hives
Co-Founder

Robert Roles
Co-Founder